Home > Uncategorized > Infographic Assignment: Lack of Privacy on the Internet

Infographic Assignment: Lack of Privacy on the Internet

Do You Know Who’s Watching You? is our group’s first analysis theme. In this analysis, each member takes a part ,analyze and discover what we can we know about the Internet, how it’s related to this class, compare and contrast with second infographic. As I mentioned, our group’s theme is lack of privacy on the Internet, and for my part, I am going to analyze about lack of privacy in Google Buzz.

Leading internet search engine Google have many tools which helps people all over the world and make their life more efficient. For example, Google search, can type in any words and it will give you all the information that you typed. Google Map will give you information about certain location, or give specific direction from point A to point B. Google Mail will allows you to contact people with e-mail.

Google Buzz is one of many Google tools that offers social networking service. It enables users to link together with other social network services, such as Youtube, Flickr, Twitter, Blogger, and etc. One of reasons why the Google launched its service was to compete mainly with Facebook. Some of the similar features that Google Buzz offers is the ability to post “like” similar to Facebook. The service was launched on February 9, 2010, and was discontinued on December 15, 2011, because of lack in privacy security.

The problem with Google Buzz, from the initial launch was that it sincerely lacked in user’s privacy. Its account’s default setting provided users with displaying users recent contacts, people who’ve chatted with, and recent e-email that have been sent. Which means that this will give away your vital information to the world or the third party. The information could be your affair, anti-government activism, gender issue, criminal activity, fraud, and many more. This issue has been resolved, but it was too late to win back user’s trust, and ultimately lasted less than 2 years.

To get back in point, “Do You Know Who’s Watching You?”, failure for provider’s part impacted many users because those users trusted in Google brand image. 80% of internet users use Google for search engine, and again that is because they trust in the brand. Once the trust has been lost in the digital world, there’s almost nothing to win back users, so that is why when creating account with social network service, people look for how security is strickted, or adjustable for the users. However, on the other hand, by participating in social network service, they’re risking their identity because SNS by definition, users want to let the world know that they’re doing something, want the world to be looked at.

All in all, “Do You Know Who’s Watching You” to answer this question, everyone is watching you. No matter who you block, or not allowing to show your account, there will always be way to look at your account. Your friend’s friend’s could be watching you, hackers, or who knows what. As for the Google Buzz, it’s a complete debacle and failure to win user’s trust will not succeed in any business. On user’s end, they have to check carefully whether the provider is trusted or not and they have to remind that participating in any SNS, they’re risking their identity.

It is Yours to Decide

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